Incredibly excited to have co-led the international Summer School over the past two weeks! We had the pleasure of welcoming students from around the globe, including China, Hong Kong SAR China, Spain, USA, Northern Ireland, Germany, Scotland, France, Saudi Arabia, Sudan. This program is a collaborative effort between the University of Applied Sciences Utrecht and Utrecht University. Theme: Innovation and entrepreneurship in Europe, business models and financing. It also included my guest lectures and assignments: ‘Navigating the Evolving Retail Landscape’ and ‘International branding and expansion in European (business) cultural perspective’ (with Uniqlo-case)’. They were really great students and it was truly inspiring! Lees meer
Share this post
Auteur: Ruud Verschuur
Ruud Verschuur heeft een achtergrond aan retail-en fabrikantenzijde. Via Drivesight adviseert hij internationaal retail- en producentenorganisaties op de gebieden Category Management, Formule Management, Trade Marketing en Strategisch Account Management. Hij is een toonaangevende grondlegger van Category Management en Trade Marketing in Nederland. In 2015 publiceerde hij het Retail en Trade Marketing Modellenboek.